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William Hill completes Miapuesta acquisition

U.K. bookmaker William Hill has completed its takeover of Miapuesta, the Spanish-facing gambling operation the company acquired as part of its £459.4 million acquisition of Sportingbet earlier this year.

Hill received a six-month option to take over the Miapuesta business, and Hill CEO Ralph Topping confirmed last month that investors “should assume we will exercise” that option before it expires this month.

The Miapuesta site now features a banner declaring, “Now we are becoming more.” Miapuesta players are invited to register with Hill. New players receive a €100 welcome bonus and a €50 free wager.

Hill estimates the combined share of its own Spanish-facing operations and the Miapuesta brand comes to 23 percent of Spain’s total gambling market, while Q1 figures from the Spanish gaming regulator put the two companies’ combined share of the country’s sports betting market at around 13 percent.

Also at William Hill, citing “regulatory reasons beyond our control,” the British bookmaker has withdrawn its online service for customers in China for “the foreseeable future.”

In a message to affiliates last month, Hill said it is suspending all accounts for mainland China, Macau, Hong Kong and Taiwan from August 19. It clarified that from this date, members based in those locations would not be able to use their account to access Hill’s online sports books or gaming rooms.