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We’re Back!

With the return of G2E, we profile the best and most innovative gaming products and technologies in the second annual issue of P3.

We’re Back!

Welcome to the second annual Progressive Products Preview or, as we like to call it, P3.

P3 was born last year, when we realized G2E 2020 wouldn’t be held in person, which rendered its predecessor, G2E Preview, impractical for that year. One of the most popular features of G2E Preview was the Progressive Products section, which highlighted all the great new innovations that gaming industry vendors prepared to debut at G2E. And though we knew G2E wouldn’t be held in person in 2020, the developments of those Progressive Products continued—and in some cases, even accelerated. Thus was born P3.

This year, with the return of an in-person G2E, we decided to keep the Progressive Products Preview moniker because, well, isn’t that what it’s all about? We saw that the development of these products didn’t just hinge on G2E—they were organic and fundamental to the companies and individuals that imagined them.

What is a progressive product? We believe it’s a product that makes our jobs in the gaming industry easier to do, takes a concept to the next level, and brings more profitability to the enterprise. A progressive product often contributes to the customer experience and overcomes natural barriers between the casino and the player, whether in a land-based facility or online. A progressive product is innovative, contemplative and groundbreaking. It stands out in a crowded field of new products.

What a progressive product isn’t—at least in this case—is a slot machine or slot game. This isn’t to say all the marvelous games that have been developed for their introduction at G2E aren’t progressive, because they certainly are. But P3 is published right before the October issue of Global Gaming Business, which contains the most popular feature of the entire year for our company, “Global Games.” Our editor, Frank Legato, spends a month during the summer visiting all the major slot manufacturers, and reports back his findings in Global Games. So we focus on non-slot products in P3 and save the best games for the October GGB.

When you peruse this year’s batch of progressive products, don’t forget the love and attention that created them. Understand that they’re reaching new heights and trying different things that may not have been attempted before. We salute the companies and individuals who make the effort to bring these products to market, with the belief that their time has come.

And of course, with the return of G2E in October this year, we’ll be able to see, feel and touch these products. We’ve been away from each other for so long, it’ll be good to return to somewhat of a normalcy and realize that we’re on the road back. Just looking at the revenue figures for U.S. gaming over the past year shows that customers want to return and are back in force.

Now that they’re back, we have to up our game. They expect so much from the gaming experience that we’d better deliver or they’ll find another venue to try.

G2E will give us that opportunity to investigate what’s important as the industry ramps back up. Take a look at the education schedule on pages 38 and 39. You’ll see that the American Gaming Association and Reed Exhibitions have thoughtfully curated a series of seminars and workshops that address many of the issues that have been raised over the past two years. You’ll understand what makes sense and what works when it comes to bringing back that customer and elevating his experience, thereby creating loyalty and excitement. Will this be different from previous G2Es? Undoubtedly. But it may surpass previous G2Es in importance, because of its timing.

And while G2E will be back with the safety and health precautions we all understand are necessary during these times, it will still be good to see each other, network and enjoy all that our favorite gathering has to offer.

These last two years have been difficult for so many of us. At G2E, let’s take the opportunity to move forward and put it all behind us. Because we deserve it.

Roger Gros is publisher of Global Gaming Business, the industry's leading gaming trade publication, and all its related publications. Prior to joining Global Gaming Business, Gros was president of Inlet Communications, an independent consulting firm. He was vice president of Casino Journal Publishing Group from 1984-2000, and held virtually every editorial title during his tenure. Gros was editor of Casino Journal, the National Gaming Summary and the Atlantic City Insider, and was the founding editor of Casino Player magazine. He was a co-founder of the American Gaming Summit and the Southern Gaming Summit conferences and trade shows. He is the author of the best-selling book, How to Win at Casino Gambling (Carlton Books, 1995), now in its fourth edition. Gros was named "Businessman of the Year" for 1998 by the Greater Atlantic City Chamber of Commerce, and received the Lifetime Achievement Award from the American Gaming Association in 2012.

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