VizExplorer, which provides operational intelligence solutions for the gaming industry, has announced a partnership with social gaming provider OpenWager.

The deal allows the company to launch

VizExplorer’s SocialLink for OpenWager on its existing applications, which allows gambling companies to introduce online social games to boost customer visits, the company said.

The OpenWager platform will be integrated with VizExplorer’s marketing tool, campaignViz, which can track players’ cross-channel behavior and allow for tailored promotional offers. Later, the platform will be integrated with VizExplorer’s slot optimization tool floorViz and its sales enablement solution, hostVizOps.

The integrations will give casinos additional tools for player analysis, allowing them to adequately trace on-property activity and adjust their marketing offers and player development strategies accordingly.

Author: GGB Staff

Staff writers for Global Gaming Business magazine, Las Vegas, Nevada.