The deal allows the company to launch
VizExplorer’s SocialLink for OpenWager on its existing applications, which allows gambling companies to introduce online social games to boost customer visits, the company said.
The OpenWager platform will be integrated with VizExplorer’s marketing tool, campaignViz, which can track players’ cross-channel behavior and allow for tailored promotional offers. Later, the platform will be integrated with VizExplorer’s slot optimization tool floorViz and its sales enablement solution, hostVizOps.
The integrations will give casinos additional tools for player analysis, allowing them to adequately trace on-property activity and adjust their marketing offers and player development strategies accordingly.