GGB is committed to providing updated news and analysis on our weekly news site,

VizExplorer Partners With OpenWager on Social Games Content

VizExplorer Partners With OpenWager on Social Games Content

VizExplorer, which provides operational intelligence solutions for the gaming industry, has announced a partnership with social gaming provider OpenWager.

The deal allows the company to launch

VizExplorer’s SocialLink for OpenWager on its existing applications, which allows gambling companies to introduce online social games to boost customer visits, the company said.

The OpenWager platform will be integrated with VizExplorer’s marketing tool, campaignViz, which can track players’ cross-channel behavior and allow for tailored promotional offers. Later, the platform will be integrated with VizExplorer’s slot optimization tool floorViz and its sales enablement solution, hostVizOps.

The integrations will give casinos additional tools for player analysis, allowing them to adequately trace on-property activity and adjust their marketing offers and player development strategies accordingly.

    Recent Feature Articles

  • The King of London

    British casinos took a giant leap forward when Simon Thomas and his father Jimmy took over the fabled Hippodrome theater in London and created a casino for the new world

  • Finally Florida

    With the U.S. Supreme Court denying an injunction, Florida was added to the list of states that have legalized sports betting with a monopoly for the Seminole tribe

  • Less Is More

    How to solve the staffing conundrum

  • Thunder Down Under

    Is the Australian gaming market primed for a resurgence?

  • Cashless Connections

    As several cashless payment solutions compete and, in many cases, partner, the path to cash-free gaming accelerates