Trumped

Betfair looks to stay online in New Jersey

What’s in a partner’s name?

When Trump Plaza announced it will close in September, its online gambling partner Betfair might have been forced to close up shop. But Betfair—and hopefully state regulators—say the company was partnered with Trump Entertainment not just on Trump Plaza.

And Trump Entertainment still operates the Trump Taj Mahal in Atlantic City.

Online gambling operators must partner with an Atlantic City casino to operate in the state. Betfair operates Betfaircasino.com with Trump Plaza and GameAccount Network.

According to reports, Betfair officials have been talking with state regulators to stay open under the partnership with Trump Entertainment, and its online site should not be disrupted.

Betfair’s poker platform has not been doing well, but the company has reported about $3.7 million in revenue from casino games. It should be noted that the company’s servers are actually located at the Taj.

The Taj Mahal also has partnered with Ultimate Gaming.