Trump's Tower

Donald Trump has high hopes for his new Atlantic City hotel tower, which opened with an official ribbon-cutting last month.

The Chairman Tower is named for Trump himself, who is chairman of Trump Entertainment Resorts but no longer runs the show on a day-to-day basis. The $255 million, 39-story addition, which adjoins Trump Taj Mahal along the Atlantic City Boardwalk, has been partially open since August, when the first 20 stories opened for business. The very first customer, Judy Parisio, was a guest of honor at the ribbon-cutting ceremony, which was presided over by Trump, his daughter and vice president Ivanka, CEO Mark Juliano and New Jersey Governor Jon Corzine.

With its sleek design and contemporary feel (a far cry from the ultra-Indian-style theming of the Taj), the Chairman Tower could propel the overall property into the rarefied strata now occupied by the Borgata, considered the “must-see” casino in Atlantic City.

Analyst Ryan Worst of Brean Murray Caret & Co. says Trump has reason to be optimistic about the new tower.

“It’s a good addition to what is one of the premiere properties in Atlantic City,” Worst said in an Associated Press report. “It should generate a good amount of additional cash flow.”