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Tropicana, AC Coin to create new slot area

Atlantic City’s Tropicana Casino & Resort announced plans to create a new slot environment in partnership with slot and signage supplier AC Coin & Slot.

AC Coin will design and fabricate the new area, which will convert an elevated section of gaming floor into a mixed offering of IGT slot product in a festive, high-energy atmosphere.

The project is slated to be open in May.

“In this increasingly hypercompetitive market surrounded by new properties coming online in the near future, it is important for us create this unique, ‘one of a kind’ environment that will visually and interactively excite all our visitors,” said Mark Giannantonio, president and COO of the Trop. “I want them to immediately feel they are in an atmosphere that puts them at ease and makes them feel they are a world away. Our goal is to create a space that further encompasses the vibe of the Quarter by evoking a Cuban-infused flair and extending it to the next level on the casino floor.

“With a project like this, the Tropicana will be leading the way again in giving customers more reasons to visit their casino and make a trip to Atlantic City,” added Jason Seelig, AC Coin’s executive vice president of sales and marketing. “We have completed these types of projects for other casino partners throughout North America and are proud to be part of this one. The overall concept will complement the entire brand experience that the Tropicana has just completed throughout the rest of the property. This is similar to a store-in-store concept that has been in the retail industry for years. Mark Giannantonio’s foresight in implementing this kind of offering to evolve the gaming experience for the Atlantic City market is exceptional.”

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