Printing supplier TransAct Technologies announced the first installation of its new Epicentral Print System for all 975 slot machines at Nisqually Red Wind Casino in Olympia, Washington. This new software solution is the first of its kind in casino marketing, allowing casinos to enhance their connection with patrons by delivering targeted, real-time, printed promotional coupons and other messages to slot machine patrons while playing.
“We are very pleased to have successfully launched this revolutionary system to casino patrons,” said Bart C. Shuldman, chairman and chief executive officer of TransAct Technologies. “This is the first real-time marketing to a slot patron to be done on the casino floor, allowing Nisqually Red Wind Casino to directly and effectively target gaming patrons at the slots with precise marketing initiatives and bonusing programs that will resonate specifically with that guest.”
With the launch of the Epicentral Print System, Nisqually Red Wind Casino will be the first to have the ability to provide players with slot-play prizes to keep their guest experience fresh and unique. Nisqually Red Wind Casino has branded its marketing program Windfall, and it will be supported by a significant print and media campaign in the Pacific Northwest to educate consumers on the opportunity to win valuable prizes right at the slot machine. In addition, the Epicentral system was seamlessly combined with Red Wind’s Bally One system.
“The addition of the Epicentral Print System has tested very well with our patrons and our marketing team, allowing patrons to take advantage of targeted promotions that drive additional revenue at our property,” stated Quinton Boshoff, Nisqually Red Wind Casino’s general manager.
