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Toth Takes Reins at Mount Airy

Pennsylvania’s Mount Airy Casino Resort announced that Atlantic City casino veteran George Toth has been named the resort’s new CEO.
   

Toth, who was the last president of the Sands Atlantic City before it was sold to Pinnacle Entertainment, will take over for Joe D’Amato, who stepped down earlier this year. He takes the reins of a property that is in transition, as original owner Louis D’Amato transfers ownership to his daughter under a deal reached with county prosecutors in exchange for dropping perjury charges against him.
   

Toth said he plans to take advantage of the natural tourist amenities surrounding the resort, which sits in Paradise Township in Pennsylvania’s Pocono Mountains resort region. “I see myself as a person to manage a business to get a better return on the assets,” Toth told the Pocono Record. “Some have not realized their potential. It hasn’t marketed its resort asset enough. We’re just beginning to.”
   

Asked how he will operate in a 60 percent tax environment after enjoying Atlantic City’s 9 percent tax, Toth said he will do it through cost control and aggressive marketing. “You operate efficiently by controlling the costs. You continue to spend on the marketing side,” he said.

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