Rainmaker’s guestrev enables revenue managers to identify the total value of each guest or group. This knowledge is then leveraged to put the right customer in the right room at the right time by understanding the optimal business mix.
Built on Rainmaker’s total guest valuation (TGV) methodology, guestrev goes beyond a rules-based revenue strategy by applying scientific algorithms and data analytics to maximize the profitability of each customer.
By capturing ancillary guest spend, as opposed to just room revenue, a clearer picture of the guest’s total value is developed. Users of guestrev can then more accurately forecast demand and set rates that optimize guest room and ancillary revenue across various segments, adding more profit to the bottom line.
With guestrev, the core product within Rainmaker’s intelligent profit platform, hoteliers are empowered to strategically align sales, marketing and revenue management efforts to increase bookings, optimize revenue and drive higher profit margin.