GGB is committed to providing updated news and analysis on our weekly news site, GGBNews.com.

Tomovich Joins MGM

Tomovich Joins MGM

Lilian Tomovich has joined MGM Resorts International as the company’s first chief experience officer (CXO).

Reinforcing the resort company’s commitment to delivering extraordinary customer experiences across its portfolio of 15 hospitality and entertainment brands, she will be responsible for creating and executing guest interactions across all marketing channels with the goal of continuously improving the guest experience company-wide. 

With more than 20 years of marketing communications experience in the financial services, telecom and retail industries, Tomovich joined MGM Resorts from MasterCard International, where she held a variety of marketing roles both in Canada and the U.S. In her most recent assignment, she ran consumer marketing in the U.S.

Prior to MasterCard, Tomovich held senior marketing positions at LoyaltyOne, the world’s leading provider of loyalty marketing programs to enterprises in the retail, financial services, grocery, travel and hospitality sectors. She was responsible for the brand in Canada, which was named one of the Top 10 Best Managed Brands in Canada by Marketing Magazine during her tenure. 

    Recent Feature Articles

  • Always Bet on Engagement

    Social media strategies for gaming in 2023 and beyond

  • Free Play Rules

    Free play has been a primary player reward for casinos, but does it make sense?

  • Old Scams, New Twists

    Can casino operators stay one step ahead of cheaters who use technology to become successful?

  • Shiny New Objects

    Why are electronic table games the hottest target for cheats?

  • Gun Crazy

    With liberalized gun laws, casinos need to be more diligent in detecting weapons.