Lilian Tomovich has joined MGM Resorts International as the company’s first chief experience officer (CXO).
Reinforcing the resort company’s commitment to delivering extraordinary customer experiences across its portfolio of 15 hospitality and entertainment brands, she will be responsible for creating and executing guest interactions across all marketing channels with the goal of continuously improving the guest experience company-wide.
With more than 20 years of marketing communications experience in the financial services, telecom and retail industries, Tomovich joined MGM Resorts from MasterCard International, where she held a variety of marketing roles both in Canada and the U.S. In her most recent assignment, she ran consumer marketing in the U.S.
Prior to MasterCard, Tomovich held senior marketing positions at LoyaltyOne, the world’s leading provider of loyalty marketing programs to enterprises in the retail, financial services, grocery, travel and hospitality sectors. She was responsible for the brand in Canada, which was named one of the Top 10 Best Managed Brands in Canada by Marketing Magazine during her tenure.