Massive gaming halls once planned for London should be reconsidered as the U.K. gaming industry promotes more responsible gambling, says a former Scotland Yard special ops officer who now works for Caesars Entertainment.
Roy Ramm is now the governance and public affairs director at the U.S.-based gaming giant. He slammed the current 2005 Gambling Act as a “complete failure” that has not created a robust industry to aid communities that bid for casinos. Sixteen licenses were granted, according to the London Evening Standard, but only two have opened.
Ramm, a former commander of specialist operations at Scotland Yard, says a new responsible gaming initiative called Playing Safe will bolster responsible gaming practices within the industry; Caesars, which operates three casinos in London, is the first company to win a certificate of good practice.
“This is about making sure gambling is a pastime, not a problem for people. For a tiny percentage, less than 3 percent, it becomes a problem,” Ramm told the Standard.
Plans for the giant gaming centers were shelved by former Prime Minister Gordon Brown.
The U.K. Gambling Commission’s new social responsibility code includes self-exclusion policies that would be underwritten by operators. It was drafted by the commission and the Remote Gambling Association in consultation with representatives from Bet 365, Betfair, Paddy Power, SkyBet, Coral Racing and William Hill.