GGB is committed to providing updated news and analysis on our weekly news site,

Ticket to Win

Product: Rub4Riches, Manufacturer: GTECH

Ticket to Win

GTECH has introduced several new bonus modules for its Galaxis player tracking system. At the recent Global Gaming Expo, the company launched a stand-alone jackpot module for Galaxis called “JP2go,” and a packaged solution called “System2go.” One of the most novel Galaxis modules launched at the trade show is called “Rub4Riches.”

Rub4Riches allows casinos to reward loyal play with what amounts to a video version of a scratch-off lottery ticket.

Once a player reaches a play threshold predetermined by the casino, Rub4Riches, which works on the Crystal.NET player interface, displays a scratch-off ticket on a touch-screen service window. The player then simply rubs the spots on the screen to reveal a credit reward.

Players can use the interface to scratch to win a variety of different bonuses directly at the slots. According to the company, the video lottery tickets are customizable to include proprietary prizes (comped rooms, meals, etc.) and casino-specific images.

“This new, customizable bonusing tool allows casinos to design targeted campaigns using sophisticated segmentation criteria to promote player loyalty clubs, reward loyal customers, and/or encourage longer play,” says a release from the company.

For more information, contact 506-878-6471 or visit

    Related Articles

  • RG Education

    PRODUCT: RG24seven • MANUFACTURER: BMM Innovation Group

  • Development Help

    PRODUCT: Product Development Solutions • CONSULTANT: DiMonte Group

  • Seamless Solution

    PRODUCT: VIP Preferred • MANUFACTURER: Pavilion Payments

  • Redefining Efficiency

    PRODUCT: QCI Enterprise Platform • MANUFACTURER: Quick Custom Intelligence

  • Fast Capital

    PRODUCT: Deposit+ • MANUFACTURER: Sightline Payments

    Recent Feature Articles

  • The King of London

    British casinos took a giant leap forward when Simon Thomas and his father Jimmy took over the fabled Hippodrome theater in London and created a casino for the new world

  • Finally Florida

    With the U.S. Supreme Court denying an injunction, Florida was added to the list of states that have legalized sports betting with a monopoly for the Seminole tribe

  • Less Is More

    How to solve the staffing conundrum

  • Thunder Down Under

    Is the Australian gaming market primed for a resurgence?

  • Cashless Connections

    As several cashless payment solutions compete and, in many cases, partner, the path to cash-free gaming accelerates