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Ticket to Win

Product: Rub4Riches, Manufacturer: GTECH

Ticket to Win

GTECH has introduced several new bonus modules for its Galaxis player tracking system. At the recent Global Gaming Expo, the company launched a stand-alone jackpot module for Galaxis called “JP2go,” and a packaged solution called “System2go.” One of the most novel Galaxis modules launched at the trade show is called “Rub4Riches.”

Rub4Riches allows casinos to reward loyal play with what amounts to a video version of a scratch-off lottery ticket.

Once a player reaches a play threshold predetermined by the casino, Rub4Riches, which works on the Crystal.NET player interface, displays a scratch-off ticket on a touch-screen service window. The player then simply rubs the spots on the screen to reveal a credit reward.

Players can use the interface to scratch to win a variety of different bonuses directly at the slots. According to the company, the video lottery tickets are customizable to include proprietary prizes (comped rooms, meals, etc.) and casino-specific images.

“This new, customizable bonusing tool allows casinos to design targeted campaigns using sophisticated segmentation criteria to promote player loyalty clubs, reward loyal customers, and/or encourage longer play,” says a release from the company.

For more information, contact 506-878-6471 or visit

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