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Thinking Big

ICE Totally Gaming 2013

Thinking Big

After 10 years at the Earl’s Court Exhibition Centre, ICE Totally Gaming, Europe’s largest gaming conference and exhibition, debuts at the ExCel London exhibition center February 4-7. With the new slogan “Think Big,” the ICE show will feature an in-depth conference beginning on Monday, February 4, a complete program of free seminars, and three days of exhibits featuring hundreds of new product launches.

Free Show-Floor Seminars

The program of free-to-attend seminar sessions at ICE Totally Gaming 2013 will reflect the changing industry, affording the opportunity to hear from industry experts and have the chance to have questions answered by some of the most influential speakers in the global gaming marketplace.

ICE Gaming Leaders Program

Hear from some of the most influential industry speakers and take part in presentations and discussions. Each session will offer serious insights across a range of important commercial, technological and legislative areas.

Future of Gaming

A series of seminars and panel discussions focusing on the hot topics addressing gaming’s future. Each day will be structured to allow attendees to plan their days at ICE 2013 and make the best use of their time. Subjects include Marketing and Data Marketing, Social Gaming, Technology, Responsible Gambling and Sport.

IT Support & Digital Marketing

A series of free seminars looking at the development of IT support and digital marketing, and how they can be used to better effect, as well as what issues may arise in the future.

ICE Conferences

With eight conferences over three days, ICE Conferences 2013 provides an opportunity to gain access to invaluable educational content designed to help businesses learn and develop a greater understanding of the tools required to provide a universal, multi-channel and seamless gaming experience for their customers.

The eight high-level and carefully developed one-day conferences are targeted at all of gaming’s vertical markets—poker, sports betting, casino, lottery, bingo and social games—and all of its channels —land-based, online, mobile, tablets and Facebook.

For more information, visit the ICE Conferences website at For further information, contact Charlotte Cowdrey at +44 (0) 20 7384 8122 or email

If you are exhibiting at ICE and would like to take part in the exhibitor IT Support and Digital Marketing program, contact Ben Challenor at +44 (0) 20 7384 8101 or email

ICE Conferences at a Glance
Eight high-level, targeted and in-depth one-day conferences encompassing all of gaming’s vertical markets will be structured to allow attendees to structure their own programs. An Access All Areas pass to ICE Conferences will allow attendees to pick and choose all the conferences and sessions most interesting and useful to them.

Monday, February 4, 2013
The International Casino Conference
The fifth International Casino Conference (ICC) examines the key technological, social, regulatory and marketing issues impacting land-based gaming. Organized in partnership with the European Casino Association.

Speakers: Ron Goudsmit, chairman, European Casino Association; Mario Assis Ferreira, CEO, Casino Estoril; Ian Gosling, COO, Regency Entertainment; Janne Peräkylä, executive vice president, RAY; and Madis Jääger, CEO, Olympic Entertainment.

Tuesday, February 5, 2013
World Regulatory Briefing
WrB provides delegates with a comprehensive update on the jurisdictions which are at the forefront of i-gaming regulatory change. Delivered by a distinguished list of speakers, strategic advice at WrB will help delegates overcome the challenges and capitalize on the significant commercial opportunities.

Speakers: Dr. Benjamin Jansen, deputy director sanctions and prevention policy, Ministry of Security and Justice, Netherlands; Mathias Dahms, CEO, Mybet; Congressman Jon Porter (Ret.), CEO, Porter Gordon Silver Communications; Jan Jones, senior vice president, communications/government relations, Caesars Entertainment; Antonio H. P. Silveira, secretary of economic monitoring, Ministry of Finance, Brazil; and Andre Gelfi, director, Codere do Brasil.

CRM, Loyalty and Retention

This conference explores the latest developments in automated campaign, CRM and segmentation tools, identifying the customers that it really needs to invest in and improving the customer experience across multiple channels.

Speakers: Olaf Gueldner, CMO, Sportingbet; Antony Lea, head of CRM, Gala Coral Interactive; and Dimiter Panteleev, CRM global strategist, Unibet.

Innovation For Lotteries
This offers an exploration of the international lottery business, guided by distinguished experts who provide insight on how to transform distribution, drive innovation, deploy new marketing approaches and introduce a joined-up strategy for online, land-based and mobile.

Speakers: Michael J. Jones, superintendent, Illinois Lottery; Richard Bateson, commercial director, Camelot Global Services; David Walls, COO, The Health Lottery; and Zarko Zuvela, development director, Croatian Lottery.

Mobile Gaming
The Mobile Gaming conference will explore how businesses can deliver their customers an enhanced experience 24 hours a day by utilizing smart phones, tablets, smart TV and offline. A marriage

of technology and smart-marketing, the topics of multi-screen, HTML5 and 4G will be addressed.

Speakers: Jamie Reeve, product manager-special projects, Paddy Power; Rickard Damm, director and head of sales and business development, Mobile Cloud Accelerator, Ericsson; Robert Jenkins, head of mobile, Unibet; Ben Kamara, sportsbook mobile product manager, BSkyB; and Paul McManus, head of mobile, Betway.

Wednesday, February 6, 2013
Cybercrime, Security and Regulatory Compliance in Gaming
Attendees will join industry executives and listen to experts discuss how the industry can move toward a global gaming security intelligence network and harmonized regulations across channels.

Speakers: Marko Hietala, chief security officer, RAY; David Mills, managing director, Casa Compliance; Daniel Brättemark, chief security officer, Paf; Sean Cunningham OBE, director of security, Rank Group; Dennis Luckett, head of fraud prevention, risk and payments, Betfred; Jim Noakes, head of online account security and payments, Gala Coral; and Doug Reeman, head of security and MLRO, London Clubs International.

Monetizing Social Gaming

Understanding and leveraging the convergence of social gaming and gambling in order to tap into new customer demographics is the overriding theme of the third edition of Clarion’s acclaimed Social Gaming conference.

Speakers: Ben Dale, international development director, Ladbrokes; Hussein Chahine, CEO, Yazino; Bret Terrill, founder, 12Gigs; and Matthew Cullen, GM business development and Strategy, RocketPlay.

Integrating Land-Based & Online Gaming
A debate examining the business case for convergence, and how to create a seamless user experience across online and bricks-and-mortar. The conference will also provide delegates with an insight into the evolving B2B/B2C supplier landscape and the implications this has for progressing channel integration in gaming.

Speakers: Fred Buro, CMO, MTR Gaming Group; Alex Czajkowski, CMO, Gala Interactive; and Peter Nolan, MD, Genting Alderney.

Best of the Best

ICE Totally Gaming Awards to recognize excellence

The second year of the ICE Totally Gaming Awards brings many changes to the program, in addition to the venue. Held on the evening of February 4, the day before the trade show kicks off, the Totally Gaming Awards this year will be held in the impressive surroundings of Canary Wharf. Sponsored by Novomatic, the program will include a gourmet meal along with entertainment. But that won’t take away from the focus of the evening, according to Kate Chambers, the show’s director of gaming. “The purpose of the awards remains the same—to recognize excellence, professionalism and best practice across gaming in all of its various formats and delivery channels,” she says. “I look forward to welcoming Novomatic, its guests and the gaming industry at large to what is the official and most enjoyable way to launch Totally Gaming week in London.” ICE joined with the European Casino Association, the Remote Gambling Association and the National Casino Industry Forum in making valuable changes to the awards, to elevate the program’s importance and visibility.

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