GGB is committed to providing updated news and analysis on our weekly news site, GGBNews.com.

Text Your Luck

Product: TYL, Manufacturer: Acres 4.0

Text Your Luck

Gambling is emotion, and the art of gambling management is allowing players to feel good, even when they aren’t winning. That’s why Acres 4.0 designed Text Your Luck (TYL) to replace traditional card-swipe drawings, and increase player gratification, all while lowering overall costs.

TYL begins with a virtual host, a cyber-personality that interacts with players via standard text messaging. Acres officials say they chose text because it is personal, always available and low in cost.

TYL reaches players of all ages, wherever they are and whenever they want. Over 2.2 trillion texts were exchanged last year in the United States, and the fastest growing segment is age 50 and over.

Players text with the casino’s “Virt” exactly like they text with friends. The casino’s Virt becomes their friend. The Virt can also host a Facebook page or run a Twitter feed to further strengthen emotional bonds.

The casino determines the prize structure: cash, free play, merchandise or other awards. “Just remember, a great promotion is not about making winners feel good, as that happens automatically,” says Will Adamson, Acres product manager. “A great promotion is about making losers feel important and engaged. With TYL, players feel respected and important, even when losing.”

TYL is fun for guests and great for the bottom line. When compared to traditional card-swipe drawings, TYL engages more players, more often and drives more play—while lowering reinvestment costs by 30 percent or more.

“Happier players, lower costs and increased play are exactly what your casino needs in these challenging times,” says Adamson, “and TYL delivers.”

For more information, email [email protected]

    Related Articles

  • Power of Data

    PRODUCT: SODA (Slot Optimization and Data Analytics) • MANUFACTURER: Tangam Systems

  • Facing Age Verification

    PRODUCT: FaceVACS • MANUFACTURER: Cognitec

  • Property-Wide Cashless

    PRODUCT: Flexia Cashless Gaming Solution • MANUFACTURER: Flexia Payments LLC

  • Processing Power

    PRODUCT: DPX-S451 Gaming Platform • MANUFACTURER: Advantech-Innocore

  • Modern Classic

    PRODUCT: Player Classic Signature • MANUFACTURER: Everi Holdings

    Recent Feature Articles

  • Always Bet on Engagement

    Social media strategies for gaming in 2023 and beyond

  • Free Play Rules

    Free play has been a primary player reward for casinos, but does it make sense?

  • Old Scams, New Twists

    Can casino operators stay one step ahead of cheaters who use technology to become successful?

  • Shiny New Objects

    Why are electronic table games the hottest target for cheats?

  • Gun Crazy

    With liberalized gun laws, casinos need to be more diligent in detecting weapons.