GGB is committed to providing updated news and analysis on our weekly news site, GGBNews.com.

Taube Joins Seneca Gaming as Senior VP

Taube Joins Seneca Gaming as Senior VP

Seneca Gaming Corp. has named Doni Taube as senior vice president of marketing, the company announced.

In a statement, Seneca Gaming said Taube will create a strategic marketing vision for the company’s western New York properties—Seneca Niagara Casino & Hotel in Niagara Falls; Seneca Allegany Casino & Hotel in Salamanca; and Seneca Buffalo Creek Casino in Buffalo—as well as the overall Seneca Gaming brand.

“Doni brings a renewed strategic perspective to our efforts to build upon the strong name recognition and customer loyalty the Seneca casino properties already enjoy,” said Cathy Walker, the company’s president and CEO. “As the geographic competition in the gaming industry continues to increase, our marketing programs need to be consistently strong and forward-looking. Doni has the demonstrated experience to help us introduce our properties and our entertainment experiences to new audiences.”

Most recently, Taube was senior vice president of casino marketing and strategy at Resorts World Sentosa in Singapore.

 

    Recent Feature Articles

  • Always Bet on Engagement

    Social media strategies for gaming in 2023 and beyond

  • Free Play Rules

    Free play has been a primary player reward for casinos, but does it make sense?

  • Old Scams, New Twists

    Can casino operators stay one step ahead of cheaters who use technology to become successful?

  • Shiny New Objects

    Why are electronic table games the hottest target for cheats?

  • Gun Crazy

    With liberalized gun laws, casinos need to be more diligent in detecting weapons.