Seneca Gaming Corp. has named Doni Taube as senior vice president of marketing, the company announced.
In a statement, Seneca Gaming said Taube will create a strategic marketing vision for the company’s western New York properties—Seneca Niagara Casino & Hotel in Niagara Falls; Seneca Allegany Casino & Hotel in Salamanca; and Seneca Buffalo Creek Casino in Buffalo—as well as the overall Seneca Gaming brand.
“Doni brings a renewed strategic perspective to our efforts to build upon the strong name recognition and customer loyalty the Seneca casino properties already enjoy,” said Cathy Walker, the company’s president and CEO. “As the geographic competition in the gaming industry continues to increase, our marketing programs need to be consistently strong and forward-looking. Doni has the demonstrated experience to help us introduce our properties and our entertainment experiences to new audiences.”
Most recently, Taube was senior vice president of casino marketing and strategy at Resorts World Sentosa in Singapore.