GGB is committed to providing updated news and analysis on our weekly news site, GGBNews.com.

Tailor-Made Sportsbooks

PRODUCT: GAN Sports • MANUFACTURER: GAN

GAN Sports features an award-winning, tailor-made user experience to maximize player engagement and conversion. The supplier’s modern sportsbook platform is built for speed and flexibility with dynamic event creation, including odds boosts, hot events, and exclusive wagers.

GAN Sports offers a fully customized user interface with regional/local content management and seamless loyalty integration between retail and mobile platforms. Finally, it offers efficient and advanced operational real-time reporting tools.

Risk Management and Trading

GAN Sports offers a fully or partially managed trading solution: GAN’s team of 70-plus traders takes care of executing sportsbook strategy end to end. The GAN platform allows for localized pricing, enabling either trading team (in-house or GAN) to manage risk at the property level. In addition, GAN can provide the customer’s team with the full suite of trading and risk management tools.

Modern-Day Retail Sportsbook Solution

GAN’s fully scalable retail offering meets any property’s strategic needs. Its kiosk-first approach and on-premise mobile wagering platform allows operators to launch and operate a sportsbook on property without the need for additional staff or overhead.

Real-Time Flexibility and Results

GAN Sports offers the ability to configure a sportsbook to best suit the operator’s in-market demographics and player base, including:

  • Integrated free-to-play
  • Localized odds compiling for each market
  • Dynamic marketing promotions for any cohort of player
  • On-demand event creation and trading
Unique Features and Continuous Innovation
  • Responsive marketing features leveraging CRM promotions and player journeys
  • Transparency features driving product trust
  • A variety of engagement and user acquisition features

For more information, visit GAN.com.

    Related Articles

  • One-Touch Gifting

    PRODUCT: Online to On-Property Gifting • COMPANY: Engaged Nation

  • A New Classic

    PRODUCT: Revel Stepper Cabinet • MANUFACTURER: AGS

  • Slot Capital

    PRODUCT: Deposit+ • MANUFACTURER: Sightline Payments

  • On-Demand Promos

    PRODUCT: SlotSUITE • MANUFACTURER: Table Trac

  • Class II Prize

    PRODUCT: Frenzy Jackpots Link • MANUFACTURER: Aristocrat Gaming

    Recent Feature Articles

  • A Good Bet

    As AGS prepares to return to private ownership, stock analysts and industry experts acknowledge that the company’s future is a good bet, private or public.

  • Taxing Problem

    Wagering tax hikes could shrink markets, have unintended consequences.

  • Cashless Crescendo

    The ongoing migration to a cashless casino experience.

  • Hold for Gold, Spin to Win

    Why hold-and-spin games have come to dominate the slot industry.

  • Ronnie Johns: A Life in the Hot Seat

    Following three years as chairman of the Louisiana Gaming Control Board and close to 40 years in public service, Ronnie Johns steps down.