For the first time in history, the NFL Super Bowl was held in a state where sports betting was legal, Arizona. And with sports betting now legal in 33 states, the company most responsible for assuring the geolocation of each and every bet, GeoComply, reports that it had handled over 100 million geolocation checks on Saturday and Sunday, a 25 percent increase over 2022. In addition, GeoComply made over 100,000 checks in and around State Farm Stadium in Glendale, the site of the game.
GeoComply Co-Founder & CEO Anna Sainsbury said, “Super Bowl LVII was a record-breaking event. GeoComply data reveals that Americans’ interest in legally betting on the Super Bowl has never been higher. It also showed that many fans at State Farm Stadium embraced their newfound ability to bet while watching the game in person.”
In Kansas, home of the game-winning Chiefs, over 2 million checks were made but across the river in Kansas City, Missouri, where the Chiefs actually play and where millions of fans were rooting for them, anyone trying to bet from that state was rejected. In fact, GeoComply rejected a total of over 140,000 attempts to place bets from outside the jurisdictional line.
In Pennsylvania, home of the losing team, the Philadelphia Eagles, bets were up more than 15 percent over the 2022 Super Bowl. Overall, New York sportsbooks took the most bets.