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Steve Peck

Associate Principal, Klai Juba Wald Architects

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Steve Peck

It’s been open less than a month and already the Guitar Hotel at Hard Rock Hollywood is a must-see attraction in South Florida. Steve Peck was the lead architect on the project, working alongside his partners at Klai Juba Wald Architects based in Las Vegas. Peck explains how the logistics of designing and building a guitar-shaped structure worked, what were some of the hurdles they had to overcome, and how it wasn’t just a guitar shaped hotel, but a renovation of the entire property—while it remained open. He also reveals how he worked with the design partners and restaurant and retail tenants to create the stunning property. He spoke with GGB Publisher Roger Gros in November for the cover story of Casino Style magazine, just released this week. To read the full story, visit

Roger Gros
Roger Gros is publisher of Global Gaming Business, the industry's leading gaming trade publication, and all its related publications. Prior to joining Global Gaming Business, Gros was president of Inlet Communications, an independent consulting firm. He was vice president of Casino Journal Publishing Group from 1984-2000, and held virtually every editorial title during his tenure. Gros was editor of Casino Journal, the National Gaming Summary and the Atlantic City Insider, and was the founding editor of Casino Player magazine. He was a co-founder of the American Gaming Summit and the Southern Gaming Summit conferences and trade shows. He is the author of the best-selling book, How to Win at Casino Gambling (Carlton Books, 1995), now in its fourth edition. Gros was named "Businessman of the Year" for 1998 by the Greater Atlantic City Chamber of Commerce, and received the Lifetime Achievement Award from the American Gaming Association in 2012.