Now that sports betting is legal in 20 states and active in about half of them, data is starting to flow regarding how and why players bet on sports. A new 58-page survey issued by Eilers & Krejcik Gaming, titled “Why Americans Do (And Don’t) Bet On Sports,” dives deep into the psyche of the U.S. sports bettor.
The report breaks down the types of bettors, the kinds of sports they prefer to bet (pro and college football), and even the advent of esports betting in the U.S. The chart at right shows the types of bets preferred by American bettors, including moneyline, point spreads, parlays and more.
Interestingly, in-game betting only accounts for 15 percent of bets, demonstrating a real opportunity for new sportsbooks. To purchase a copy of the survey, contact DJ Leary at email@example.com.