The Spanish gaming manufacturers Grupo Orenes and R. Franco have agreed to a merger. Together they will form Spain’s largest gaming machine manufacturer and distributor of games for casinos, arcades and cafes.
The merger is seen as a defensive measure to help them cope with changes in the country’s market as the government enforces new laws on brick-and-mortar casinos.
- Franco, founded in 1965, is the country’s largest manufacturer of fruit machines. Grupo Orenes has been its competitor since 1968. It manufactures components for land-based casinos and systems.
- Franco founder and President Jesus Franco Munoz said in a statement, “Both companies are united by very strong personal ties and a long history of success. This merger strengthens us in the face of the challenges we want to tackle and assures us of a promising future.”
Eliseo Orenes, president of Grupo Orenes, added, “This union reinforces us and guarantees our future positioning as one of the main global operators in the sector. We are going to continue working to improve our customers’ experiences and generate value for society as a whole.”
The merged company plans to launch an international strategy aimed at Latin American jurisdictions. Orenes operates casinos in three states in Mexico. They also plan to create new digital offerings and the Orenes Versus sportsbook brand.