GGB is committed to providing updated news and analysis on our weekly news site, GGBNews.com.

South Point Launches FutureLogic Coupons

South Point Launches FutureLogic Coupons

Thermal printing supplier FutureLogic, Inc. announced that the South Point Hotel and Casino in Las Vegas has launched FutureLogic’s PromoNet promotional couponing solution in an administrative field trial for the Nevada Gaming Control Board.

The PromoNet couponing solution gives South Point the ability to design and manage a wide range of promotional campaigns from a workstation PC, turning ordinary slot tickets into promotional coupons. The PromoNet campaigns can be downloaded via a secure network to the slot floor, players club, restaurants, hotels and shops, providing an integrated couponing solution across the entire operation.

“We believe that the PromoNet couponing solution will help us expand and streamline our casino marketing initiatives,” said Cliff Paige, director of slots at South Point. “It will give us the ability to automatically trigger a marketing campaign based on game play metrics, player tracking information, POS systems and redemption terminals, and then monitor the success and return of each campaign. The PromoNet couponing solution will help us tailor casino promotions, so that we can match the reward to that of the player, with something they will actually use.”

FutureLogic’s template-based PromoNet promotional couponing solution is unique in that it gives casinos the ability to recognize and reward both carded and non-carded players by automatically triggering marketing campaigns based on real-time game play metrics and player tracking information. This solution allows marketers to issue a coupon at the game, POS or HBE (hospitality, beverage, entertainment) location to identify, differentiate and interact with their most valuable players, even those not using a player’s club card.