While Bally’s is a very recognizable name in the casino industry, it’s current iteration is relatively new and has a much loftier goal that previous versions. Soo Kim bought the brand from Caesars when he was running Twin Rivers, a relatively small casino company based in Rhode Island. Kim has set a path to Bally’s becoming a true omnichannel gaming company that excels in online gaming, sports betting, land-based gaming and sports entertainment. Kim says it’s been more difficult and has taken more time than he originally estimated, but believes his company is on the right path. He spoke with GGB Publisher Roger Gros at G2E in Las Vegas in October.