GGB is committed to providing updated news and analysis on our weekly news site,

Social Strength

Product: Play4Fun NetworkManufacturer: Williams Interactive

Social Strength

In the past 24 months, casino players have rapidly increased their adoption of social casino games and mobile gaming applications. Research shows that last year more than eight in 10 social casino players were also land-based casino players, spending between and per trip—with more than a third of social slots players reporting that they visit casinos at least once per week.

In that same time period, over 45 percent of social casino revenues can be attributed to mobile devices.

In response to these evolving trends, there is a large opportunity for casinos to engage their players with entertainment experiences that they currently enjoy under different brands online and on their smart phones. To that end, Williams Interactive has developed the Play4Fun Network, providing a fully white-label social casino platform that allows a casino to engage players online and on their mobile devices.

Anchored by free-play casino games already popular on casino floors across North America leveraging popular social gaming mechanics, current deployments of the Play4Fun Network are successfully building engaged online player communities under each casino’s unique brand. Daily players are logging an average of four sessions per day, at 20-plus minutes per session.

That’s roughly 80 minutes per player per day engaged with the casino’s brand. A casino’s marketing teams can deliver marketing communications and promotions designed to drive incremental visits from those players to their casino floor, thanks to robust marketing capabilities and features built into the platform.

Through integration to any major player loyalty system and customized native mobile applications for iOS and Android devices, Play4Fun Network provides a 360-degree view of casino player activity—online, on their smart phones and on the casino floor.

For more information, visit and contact Williams Interactive to find out how to build an engaged online player community.

    Related Articles

  • Power of Data

    PRODUCT: SODA (Slot Optimization and Data Analytics) • MANUFACTURER: Tangam Systems

  • Facing Age Verification


  • Property-Wide Cashless

    PRODUCT: Flexia Cashless Gaming Solution • MANUFACTURER: Flexia Payments LLC

  • Processing Power

    PRODUCT: DPX-S451 Gaming Platform • MANUFACTURER: Advantech-Innocore

  • Modern Classic

    PRODUCT: Player Classic Signature • MANUFACTURER: Everi Holdings

    Recent Feature Articles

  • Always Bet on Engagement

    Social media strategies for gaming in 2023 and beyond

  • Free Play Rules

    Free play has been a primary player reward for casinos, but does it make sense?

  • Old Scams, New Twists

    Can casino operators stay one step ahead of cheaters who use technology to become successful?

  • Shiny New Objects

    Why are electronic table games the hottest target for cheats?

  • Gun Crazy

    With liberalized gun laws, casinos need to be more diligent in detecting weapons.