Williams Interactive LLC, a wholly owned subsidiary of slot-maker WMS Industries, announced the launch of its next-generation Play4Fun Network iGaming and Marketing platform in partnership with Snoqualmie Casino in Snoqualmie, Washington.
The Play4Fun Network is a first-of-its-kind B2B white-label free-play online gaming and marketing platform designed to allow land-based casinos need to expand their brand online and build an engaged online player community. The network is completely branded and customized to the casino with capabilities across desktop, tablet and mobile devices, and is centered around games already on the casino floor.
The Play4Fun Network platform combines proven i-gaming content with an award-winning marketing platform that enables Snoqualmie Casino to fully engage their players online and drive incremental visits to the casino floor, and allows players to access free-play casino games on iPad, iPhone and Android mobile devices, as well as a seamless social casino gaming experience across desktop, tablet and mobile devices that saves their progress and allows them to pick up where they left off.
The Snoqualmie Casino Play4Fun Network launches with a native app for iPhone and iPod Touch devices, with custom iPad and Android apps planned for release this summer. The network features free-play versions of popular WMS Gaming slot themes, including Jungle Wild and Buffalo Spirit.
Snoqualmie’s platform also includes a play-for-free peer-to-peer poker game powered by 888 Holdings and skinned to the casino’s brand. With access to 888’s extensive for-fun online poker community, Snoqualmie’s patrons can engage in a wide array of poker game and tournament choices.