GGB is committed to providing updated news and analysis on our weekly news site,

Slot Giants Outsourcing to India

Some of the biggest global names in slots are setting up operations in India to tap talent to design and test games, with the result that people who have never been to a casino or played a slot machine are now working on creating games that attract millions to casino destinations worldwide.

“It is hard. But they bring in a very different perspective and come up with things we never thought of,” said Fred Gabbard, senior vice president, product development operations for U.S.-based WMS Gaming.

WMS, which recently expanded its game development center in India at Pune, decided to increase its presence in India after running a small operation there for a couple of years.

U.S.-based Bally Technologies and Australia’s Aristocrat Leisure have also established operations in the country. Their success has encouraged others to follow. Bally started operations in Chennai and now has a second center in Bangalore. Aristocrat is located in the NCR region.

For WMS, India will serve as a development and testing center, and the company has invested US$4.5 million in its facility in Pune, which will employ 240.

    Recent Feature Articles

  • Always Bet on Engagement

    Social media strategies for gaming in 2023 and beyond

  • Free Play Rules

    Free play has been a primary player reward for casinos, but does it make sense?

  • Old Scams, New Twists

    Can casino operators stay one step ahead of cheaters who use technology to become successful?

  • Shiny New Objects

    Why are electronic table games the hottest target for cheats?

  • Gun Crazy

    With liberalized gun laws, casinos need to be more diligent in detecting weapons.