Some of the biggest global names in slots are setting up operations in India to tap talent to design and test games, with the result that people who have never been to a casino or played a slot machine are now working on creating games that attract millions to casino destinations worldwide.
“It is hard. But they bring in a very different perspective and come up with things we never thought of,” said Fred Gabbard, senior vice president, product development operations for U.S.-based WMS Gaming.
WMS, which recently expanded its game development center in India at Pune, decided to increase its presence in India after running a small operation there for a couple of years.
U.S.-based Bally Technologies and Australia’s Aristocrat Leisure have also established operations in the country. Their success has encouraged others to follow. Bally started operations in Chennai and now has a second center in Bangalore. Aristocrat is located in the NCR region.
For WMS, India will serve as a development and testing center, and the company has invested US$4.5 million in its facility in Pune, which will employ 240.