GGB is committed to providing updated news and analysis on our weekly news site, GGBNews.com.

SG Gaming Launches WMS Titles

SG Gaming, the division of lottery and casino giant Scientific Games that supplies content to U.K. betting shops and online sites, announced that it has launched the first two titles of its sister company, WMS Gaming, ever to be included in its shops.

WMS favorite Zeus II and Road Hog, a new WMS title, are the first in a line of WMS titles that are being made available exclusively to SG Gaming customers in the licensed betting office (LBO), arcade and bingo sectors following the acquisition of WMS by Scientific Games last year.

SG Gaming began deploying both titles to customers across the LBO, arcade and bingo sectors in late February. The rollout is expected to be completed in the coming months.

Road Hog was developed by SG Gaming’s in-house content development team. Headed by Rick Mountney, U.K. director of content development, the team has led the creation of titles such as Rainbow Riches and Money Mad Martians.

    Recent Feature Articles

  • Always Bet on Engagement

    Social media strategies for gaming in 2023 and beyond

  • Free Play Rules

    Free play has been a primary player reward for casinos, but does it make sense?

  • Old Scams, New Twists

    Can casino operators stay one step ahead of cheaters who use technology to become successful?

  • Shiny New Objects

    Why are electronic table games the hottest target for cheats?

  • Gun Crazy

    With liberalized gun laws, casinos need to be more diligent in detecting weapons.