SG Gaming Completes Ladbrokes Installation, Announces Carrigill Deal

SG Gaming, a division of Scientific Games Corporation, announced that it has completed the rollout of its new Clarity cabinet to the Ladbrokes estate. The Clarity cabinet was installed in all 2,228 licensed betting offices in Ladbrokes’ U.K. estate and is a key element in the Ladbrokes 2014 strategy for maintaining a strong offer within the sector.

Following initial trials of the Clarity cabinet in late 2013, Ladbrokes agreed in October to retain SG Gaming as its sole provider of server-based gaming machines. The agreement extended the longstanding partnership between SG Gaming and Ladbrokes, which began in 2010 and is scheduled to run through 2019.

The product rollout was finished in just 14 weeks. On average, the installation of the new Clarity cabinets took 90 minutes per shop. SG Gaming uses a sophisticated system that allows for flexible delivery and installation dates.

SG Gaming and Ladbrokes also worked in conjunction to deliver bespoke training to shop management and staff, and developed focused promotional plans with staff to aid the implementation of the new terminals.