GGB is committed to providing updated news and analysis on our weekly news site, GGBNews.com.

Seminole Casinos of Florida Launch Traveling Cash Display

Thu, Apr 9, 2009

The Seminole Casinos of Florida have come up with an attention-grabber of a marketing ploy: a million traveling cash display made up of 0 bills, stacked up in a 1,300-pound, ,000 bullet-resistant Lexan showcase. It’s the largest amount of money ever publicly displayed at a casino, and coincides with a promotion that gives Seminole Player’s Club members a chance to win million by swiping their cards at a designated kiosk. The road show kicks off at Seminole Hard Rock in Hollywood on March 18 and will travel nearly 1,000 miles over the course of about 40 days.

    Recent Feature Articles

  • The Coming of Bluberi

    Using a meticulous growth plan, top-tier talent and strong game design, Bluberi aims at the top tier of the slot market

  • Cashless Evolution

    Consolidations, partnerships, and speed to market mark the evolution of cashless gaming

  • All About the BRAND

    Effective casino marketing runs deeper than just free play—how strong is your branding power?

  • All Together Now

    In gaming, the future is female, and it starts now

  • The New Center of ASIAN Gaming

    Why the Philippines are taking Macau’s crown