Consumer demand for faster and more convenient ordering options is driving restaurants of all sizes in the gaming industry to incorporate self-service kiosks into their units. To better understand consumer attitudes and behaviors towards self-service kiosks in the market today, restaurant digital consultancy Hathway and leading kiosk manufacturer KIOSK Information Systems partnered on an industry research study. Results show that kiosks can deliver massive results for restaurants as part of a broader digital ecosystem and consumer experience strategy if the right factors are considered.
- 60 percent of consumers under age 45 prefer the self-service experience vs. ordering from a cashier.
- 45 percent of those under age 45 believe it is easier to customize an order through a kiosk than a cashier.
- When consumers order from a self-service kiosk, they tend to spend 20 percent to 30 percent more.
The Apex Series, in particular, is ideal for food service settings in gaming venues. Its modular design provides a wide variety of configurations from countertops to freestanding, as well as horizontal or vertical displays in 19 inches or 21.5. inches. This series features a brilliant projective capacitive touch display paired with a flush-mounted PC, providing all-in-one space efficiency. It also can include a side-mounted payment device (multiple), a receipt printer, and a barcode scanner.
With self service becoming more pervasive in the food market, consumers are learning new behaviors and adopting kiosks as a preferred ordering option. For these reasons, it is no mystery why a growing number of restaurant brands in the gaming industry are exploring how kiosks fit into their digital ecosystem and guest experience.
For the full study results or to learn how Hathway and KIOSK Information Systems can help with your self-service kiosk solution, email Hathway-KIS@kiosk.com.