Sega Sammy Launches in U.S.

Japanese game supplier Sega Sammy Creation announced that its Genesis Star cabinet will begin deployment in Nevada this month, marking the supplier’s first product footprint in the U.S.

The Genesis Star cabinet was approved by the Nevada Gaming Control Board in June.

The cabinet will provide a rich library including titles themed on Sega’s iconic games already popular around the world.

“We are excited to introduce our state-of-the-art slot cabinets to Nevada, where legalized gaming started in the United States,” said Scott Winzeler, chairman and CEO of Sega Sammy Creation USA, Inc. “This milestone represents a huge opportunity for us to extend our presence in the worldwide gaming market.”

The Genesis Star, with its patent-pending LED lighting system, creates a classic look and feel. The LED lighting that resembles neon lights give the cabinet a nostalgic feeling and distinguished look, providing players with a more immersive experience.