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Scott Winzeler

Chairman & CEO, Sega Sammy Creation

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Scott Winzeler

Sega Sammy is a Japanese company with divisions that include developing innovative video games and pachinko machines that serve the massive appetite for those games in Japan. The company has been trying to penetrate the slot machine industry for over a decade with fits and starts. Two years ago, Sega Sammy created a U.S. division, Sega Sammy Creation, to accelerate that effort and hired former IGT executive Scott Winzeler to run it. Winzeler explains how he’s been methodically approaching slot development in the U.S. and why tribal gaming and HHR racing machines are big parts of the plan. He met with GGB Publisher Roger Gros at the Sega Sammy Creation office in Las Vegas in March.

Roger Gros is publisher of Global Gaming Business, the industry's leading gaming trade publication, and all its related publications. Prior to joining Global Gaming Business, Gros was president of Inlet Communications, an independent consulting firm. He was vice president of Casino Journal Publishing Group from 1984-2000, and held virtually every editorial title during his tenure. Gros was editor of Casino Journal, the National Gaming Summary and the Atlantic City Insider, and was the founding editor of Casino Player magazine. He was a co-founder of the American Gaming Summit and the Southern Gaming Summit conferences and trade shows. He is the author of the best-selling book, How to Win at Casino Gambling (Carlton Books, 1995), now in its fourth edition. Gros was named "Businessman of the Year" for 1998 by the Greater Atlantic City Chamber of Commerce, and received the Lifetime Achievement Award from the American Gaming Association in 2012.

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