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Scientific Games Names CMO

Scientific Games Names CMO

Scientific Games Corporation announced the appointment of Shawn Dennis as executive vice president and chief marketing officer.

Reporting directly to President and CEO Kevin Sheehan, Dennis will be responsible for elevating the company’s brand position, promoting its integrated brands and increasing engagement with customers and players for its content and technology in gaming, interactive and lottery.

Dennis joins Scientific Games from DreamWorks Animation, where she had been serving as global head of brand and franchise.

In addition, Dennis has served as chief marketing officer at Mattel’s American Girl Company and the National Football League, as well as a period leading global B2B marketing, brand management and marketing communications for Dell Computers.