Following the recent groundbreaking of its expansion, San Manuel Casino in Southern California announced that Peter Arceo (l.) has been promoted to chief operating officer, and that Rikki Tanenbaum will succeed him as chief marketing officer.
San Manuel Casino General Manager Loren Gill notes that Tanenbaum has a strong record of leading senior marketing teams at the casino.
Arceo has worked for San Manuel since August 2015. He worked on the casino’s “All Thrill” advertising campaign, expanding it and making guest services a top priority.
He will provide support for day-to-day management and help develop talent while increasing the quality of the guest experience. He will help lead the casino as it vies for its place among the top casinos in the region.
Arceo came to San Manuel from the Salt River Pima-Maricopa Indian Community’s Casino Arizona and Talking Stick Resort in Scottsdale, where he was vice president/chief marketing officer. He has a bachelor of science in hotel administration from the University of Nevada, Las Vegas and an MBA from the University of Southern California.