GGB is committed to providing updated news and analysis on our weekly news site,


No. 1 Player Loyalty Solutions Provider


Player loyalty program doesn’t incorporate an element of sports betting? Unable to segment and concentrate with the program? Not offering players the hottest merchandise from today’s most desired brands?

Let Rymax, the No. 1 supplier of player loyalty solutions, help breathe new life into a dusty program.

Rymax’s world-class, personalized programs make every player feel like a winner, through an unmatched portfolio of 15,000 premium merchandise rewards. Offering more brands, more products and more inspiration than any other loyalty marketing provider, Rymax’s programs are custom-designed to motivate players at every level and of every generation.

Rymax’s Strategic Interactive Themed Events excite players through hands-on, exclusive reward experiences that drive ROI and increase repeat play. These customized, interactive events transform any setting into a merchandise boutique, and each product at these award-winning events is hand-picked, to accurately target and reward players.

As the exclusive provider of nearly 100 aspirational brands, such as Michael Kors, Klipsch, Thule and Viking, Rymax has access to the latest and greatest models and inventory, as well as best-in-class pricing.

Rymax also has the ability to create specialized reward bundles that strengthen the perceived value and functionality of the merchandise. In addition, Rymax provides a seasoned staff at every event, each equipped with extensive product and brand expertise to help provide a seamless experience for guests. Plus, Rymax’s revolutionary check-out system integrates with a players club portal and can adjust points in real time, while reducing transaction times so players can quickly return to the casino floor.

Rymax’s fulfillment arm, Brainstorm Logistics, houses and ships reward products from bicoastal distribution centers. Inventory is monitored by the minute, enabling the nationwide network of warehouses to provide quick and efficient order fulfillment based on each consumer’s geographic location.

Rymax’s fully owned and operated U.S.-based call center provides customers with real-time status updates and ensures all customers receive stellar service from the moment they place an order until it arrives at their doorstep.

As the industry’s only one-stop shop, Rymax designs, implements and manages all program elements under one roof—including event integration, fulfillment and delivery. Rymax brings the most in-demand products, customized technology solutions and world-class services to the gaming marketplace.

Visit Rymax at G2E Booth 3623 to see trending merchandise from today’s top brands. For more information, visit or call 866-RYMAX-11.

    Recent Feature Articles

  • Always Bet on Engagement

    Social media strategies for gaming in 2023 and beyond

  • Free Play Rules

    Free play has been a primary player reward for casinos, but does it make sense?

  • Old Scams, New Twists

    Can casino operators stay one step ahead of cheaters who use technology to become successful?

  • Shiny New Objects

    Why are electronic table games the hottest target for cheats?

  • Gun Crazy

    With liberalized gun laws, casinos need to be more diligent in detecting weapons.