Caesars Entertainment last month announced that Ruben Sigala has been promoted to chief marketing officer (CMO), effective immediately, concluding an internal and external search. Sigala had been serving as the company’s interim CMO since the end of May 2016, and the CMO appointment is subject to regulatory approval.
Sigala joined Caesars in 2005 and was the company’s chief analytics officer immediately prior to being named interim CMO. Prior to joining the company, he worked in the cruise line industry and as a consultant in Ernst & Young’s National Cash Management Practice. Sigala is a graduate of the University of Kansas, where he earned a Rhodes scholarship nomination. He has an MBA from Harvard Business School.