Robert Rippee

Director of the Hospitality Lab and eSports Lab at the International Gaming Institute, University of Nevada, LV

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In the last few years, the gaming industry has discovered that esports can deliver the younger demographic they desire to their casino facilities. As the first leader of the esports lab at UNLV, Robert Rippee has been testing theories and doing research into the esports player and enthusiast. He talks about the different ways that casinos have been using esports and what can be done in the future to refine the appeal of the activity to attract customers to casino resorts. Rippee will moderate a panel on esports at the UNLV Gaming & Hospitality Education Series on October 25 that will feature many experts in the field. To sign up for the episode on person or as a webinar, visit UNLVGHES.com. Rippee spoke with GGB Publisher Roger Gros at his office in the International Gaming Institute at UNLV last week.