GAN has been involved in social gaming, iGaming and now sports betting for more than 10 years. But it’s a new division focused on sportsbetting has brought in some cutting-edge technology with the purchase of Coolbet, a European B2B and B2C company. Richard Veltri, one of the founders of Coolbet is now the COO of GAN Sports, and Rob Lekites, who came over from Twin Spires, the sports betting arm of Churchill Downs, is the vice president for GAN Sports. While Coolbet has some B2C activity in Europe, in North America it’s strictly concentrating on B2B, with a technology that will allow clients of GAN Sports to stand out from their competitors. Lekites and Veltri joined GGB Publisher Roger Gros on Zoom in November to explain what makes their platform so different.
COO, and Vice President, GAN Sports