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Rewarding Players

Product: Cash Back Via Luxury Jewelry Buying ServiceSupplier: CIRCA

Rewarding Players

CIRCA, the leading international buyer of fine jewelry, diamonds and watches from the public, has created the first-ever incentivized jewelry buying program for casinos worldwide.

Casinos seeking a fresh approach to cash-back programs can now offer their players an opportunity to sell the jewelry they no longer wear to CIRCA’s expert buyers—receiving the most competitive prices available in the industry. CIRCA offers several premier payment options—immediate cash payment, on-property gifts cards or casino credit for an incentivized amount keeping players engaged in loyalty programs and increasing on-site visits.

During a recent four-day event held at Borgata Hotel Casino & Spa, over 500 Borgata players took advantage of the exclusive opportunity to sell their jewelry and watches to CIRCA’s expert buyers. In all, CIRCA purchased more than $500,000 worth of fine jewelry, diamonds and watches. Sellers had the option of receiving an immediate cash payment, a Borgata gift card for 120 percent of the value of their item or Borgata Slot Dollars.

“We were extremely pleased with the event at Borgata, and look forward to working with CIRCA on future endeavors,” noted Borgata Senior Vice President of Operations Joe Lupo. “Their professionalism and expertise are second to none, and serve to show why they are the leaders in their field.”

Terry Brightmam Meade, one of hundreds of satisfied customers, added, “My experience with CIRCA was an absolute delight. The association with Borgata gave me a feeling of confidence and trust in the process.”

For more information or to schedule a buying event, call 800-876-5490 or 212-486-6013, or visit online at 

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