The Flexia Cashless Solution is driving an enhanced customer experience by facilitating a single digital wallet that may be utilized property-wide for gaming, retail, F&B, hotel and other amenities throughout the casino resort. Providing convenience, speed and integration with multiple systems and partners, Flexia enhances the bottom line and improves customer satisfaction.
Flexia’s go-to-market strategy is to develop strategic partnerships and close collaboration with the leading casino management system providers, including Aristocrat, Axes, CasinoTrac and Win Systems, as well as two more significant partnerships currently in the final stage of negotiations.
Coupled with the flexibility and technical innovations of the Flexia platform, these alliances reduce implementation time by providing a solution already tailored to the requirements of each CMS, allowing Flexia to focus on the specific needs of the casino—as the preferred cashless solution of the CMS rather than as competition.
Consumers demand convenience and ease when they create their new cashless accounts, while operators want a process which leverages existing relationship data to streamline the flow across all customer touchpoints. Flexia’s InstaPlay Registration module solves both challenges by enabling real-time player enrollment in its cashless solution while simultaneously and seamlessly onboarding players across multiple casino platforms in a single, automated process.
Players scan a QR code to complete a simple online registration process. InstaPlay collects the customer data, performs instant KYC and fraud checks, and populates the casino’s CMS and loyalty system with the customer’s data. InstaPlay also issues a co-branded multi-account Flexia Prepaid MasterCard as a virtual (in app) and/or physical card, enabling players to use funds in their Flexia MasterCard account outside of the casino.
Players can easily load funds to the Flexia App from bank accounts, credit cards and debit cards, and transfer funds among the Flexia MasterCard account, casino wagering accounts and their favorite games. They can also view transactions, manage their profile, and receive in-app promotions and communications.
The Flexia solution helps operators drive additional player engagement and incentivize loyalty. Linking the Flexia MasterCard account to the casino’s loyalty system lets players earn casino loyalty points, and real-time tracking of player spend—both inside and outside the casino—provides valuable data on player preferences to the marketing team, which can be used for targeted, in-app promotions.
For more information, visit flexiapayments.com.
