GGB is committed to providing updated news and analysis on our weekly news site,

Prater named to head AGEM

The Association of Gaming Equipment Manufacturers announced the appointment of slot marketing veteran Marcus Prater as its new executive director.

Prater was senior vice president of marketing for slot-maker Bally Technologies when he left that company in December after nine years at the head of Bally’s marketing efforts. He was marketing director at Sigma Game before joining Bally.

Prater will succeed AGEM’s longtime Executive Director Jack Bulavsky, who is departing for undisclosed reasons.

“AGEM is very pleased to have Marcus Prater join our organization and take over as executive director,” said Brooke Dunn, president of AGEM and senior vice president of Shuffle Master, Inc. “Marcus brings a long history of success in the gaming industry to AGEM, and his marketing experience and knowledge of the issues relevant for suppliers will help take the organization to the next level.”

“I have been an active member of AGEM since the organization’s inception in 2000, and plan to take that experience and combine it with a new outlook to drive AGEM forward,” Prater said. “With the world’s leading suppliers as the foundation for the group, AGEM can build on what it has accomplished while making an even greater impact in the years to come. The supplier segment of our industry is a multibillion-dollar global group of innovative companies that makes up the AGEM membership list.”

AGEM was formed as an international trade association representing manufacturers of gaming devices, systems and components for the gaming industry. The association works to further the interests of gaming equipment manufacturers throughout the world through political action, trade show partnerships, information dissemination and good corporate citizenship.

The current AGEM membership roster is a who’s who of the supplier segment of the global gaming industry: AC Coin & Slot, Aristocrat Technologies, Atronic, Bally Technologies, Cadillac Jack, Cyberview Technology, Elite Casino Products, Elixir Gaming Technologies, FutureLogic, GameTech International, Gaming Partners International, Gary Platt Manufacturing, GTECH, IDX, International Game Technology, IPS, James Industries, JCM American, Konami Gaming, KSK, Las Vegas Gaming Inc., Mikohn Signs and Graphics, MEI, Multimedia Games, Progressive Gaming International, Rocket Gaming Systems, Shuffle Master, 3M Touch Systems, TransAct Technologies, Wells-Gardner Electronics and WMS Gaming.

    Recent Feature Articles

  • The Ruling Class

    Aristocrat’s journey to the top of the slot industry

  • The Giant Awakens

    With citizens who are known to be some of Asia’s most prolific gamblers, Thailand has emerged as Asia’s next gaming opportunity

  • Responsible Gaming: All Together Now

    Voices from the American Gaming Association’s Responsible Gaming Month on the importance of responsible gaming and how the casino industry is handling the issue.

  • Global Games 2022

    The world’s game-makers prepare to wow attendees with the first unrestricted, fully international Global Gaming Expo since 2019

  • Testing, Testing, Testing

    Want to know whether a product, promotion or event will succeed even before it happens? Market research is the answer, but it has to be more nuanced than it has in the past