GGB is committed to providing updated news and analysis on our weekly news site,

Power of Automation


Power of Automation

The power of automation can remarkably transform the way a business works, particularly when it comes to improving the player experience, entering new markets, creating a safer playing environment and improving your customer lifetime value.

GiG provides this through the Logic rules engine, with automated features that help to improve the customer experience by allowing users to create real-time actioned events, helping to drive a strong competitive advantage.

The fact of more markets becoming regulated combined with the excelled demand for a strong digital presence fuels the need for operators to work harder than ever to ensure they are fully compliant and positioned as a market leader.

GiG built the Logic real-time rules engine to help empower operators to build their own bespoke rules, without the need for coding knowledge, so they can react to changes in regulation as fast as possible.

Logic allows users to take better control of their operations, speed up business processes and avoid common problems when communicating requirements to external resources. The real-time rules engine, combined with its responsible gaming tools, allows you to monitor, detect and proactively engage with problematic gambling behaviors. This helps to ensure that you are always one step ahead of the responsible gaming curve, proactively providing a safer player experience for your customers.

As an operator, if you want to gain a competitive advantage, personalization should be a vital part of your overall marketing strategy. The power of automation allows operators to personalize and tailor marketing messages and bonus rewards, which ultimately helps to build a loyal customer base by showing your players you understand them from their very first interaction.

For more information, visit

    Related Articles

  • Versatile Hardware

    PRODUCT: Universal Cabinet • MANUFACTURER: Interblock Luxury Gaming Products

  • Gifting Loyalty

    PRODUCT: Nizoni Electronic Essentials • COMPANY: Imagine This

  • Data Made Easy

    PRODUCT: VizOnDemand • MANUFACTURER: VizExplorer

  • Markers Reimagined

    PRODUCT: Marker Trax • MANUFACTURER: Marker Trax LLC

    Recent Feature Articles

  • Banking on HHR

    Ainsworth leads the way as more racetracks embrace the historical horse racing phenomenon

  • Buckle Up Biloxi!

    Thirty years of rockin’ and rollin’ with legal casino gaming

  • The Race Is On

    Two sports betting referendums will be in front of California voters in November, and backers on each side have deep pockets

  • Digital Jackpot

    Why cashless systems are gaming’s newest necessity

  • Team Spirit

    Motivating and retaining employees is a full-time but rewarding endeavor