GGB is committed to providing updated news and analysis on our weekly news site, GGBNews.com.

Power of Automation

PRODUCT: Logic Rules Engine • MANUFACTURER: GiG

Power of Automation

The power of automation can remarkably transform the way a business works, particularly when it comes to improving the player experience, entering new markets, creating a safer playing environment and improving your customer lifetime value.

GiG provides this through the Logic rules engine, with automated features that help to improve the customer experience by allowing users to create real-time actioned events, helping to drive a strong competitive advantage.

The fact of more markets becoming regulated combined with the excelled demand for a strong digital presence fuels the need for operators to work harder than ever to ensure they are fully compliant and positioned as a market leader.

GiG built the Logic real-time rules engine to help empower operators to build their own bespoke rules, without the need for coding knowledge, so they can react to changes in regulation as fast as possible.

Logic allows users to take better control of their operations, speed up business processes and avoid common problems when communicating requirements to external resources. The real-time rules engine, combined with its responsible gaming tools, allows you to monitor, detect and proactively engage with problematic gambling behaviors. This helps to ensure that you are always one step ahead of the responsible gaming curve, proactively providing a safer player experience for your customers.

As an operator, if you want to gain a competitive advantage, personalization should be a vital part of your overall marketing strategy. The power of automation allows operators to personalize and tailor marketing messages and bonus rewards, which ultimately helps to build a loyal customer base by showing your players you understand them from their very first interaction.

For more information, visit gig.com.

    Related Articles

  • One-Touch Gifting

    PRODUCT: Online to On-Property Gifting • COMPANY: Engaged Nation

  • A New Classic

    PRODUCT: Revel Stepper Cabinet • MANUFACTURER: AGS

  • Slot Capital

    PRODUCT: Deposit+ • MANUFACTURER: Sightline Payments

  • On-Demand Promos

    PRODUCT: SlotSUITE • MANUFACTURER: Table Trac

  • Class II Prize

    PRODUCT: Frenzy Jackpots Link • MANUFACTURER: Aristocrat Gaming

    Recent Feature Articles

  • Creating Confidence

    Integrity monitoring in sports betting is crucial, and it’s working

  • Brazil: Ahead of Regulation, at Last

    After years of delays, Brazil and its potentially huge legal market are finally on the horizon. With Brazil being described as the “flavor of the month,” how is the market developing ahead of regulation?

  • The Seminole Model

    The U.S. Supreme Court upheld the Seminoles’ Florida compact giving them a monopoly on sports betting. Can other tribes benefit?

  • Dog Eat Dog

    How Maryland’s legislative defeat has rehashed the question of cannibalization between land-based and digital gaming

  • Smoke on the Water

    Non-smoking trends on the I-5 Corridor in Washington