POS Fresh Take

Skywire.com has launched a point-of-sale software suite it says makes life easier, better and more profitable for POS locations in gaming venues.

Gamers love rewards; they will take them where they can get them, and their favorite rewards are usually food and drinks. A gamer is also more likely to play longer when they have an incentive to eat where they are playing. Rewards managers are also looking for ways to give incentives to keep people on property without adding to their already overextended procedures.

And everyone at every level of the casino should be thinking of ways to save time and money to increase profits.

SkyWire POS makes life easier by allowing management to set up promotions and incentives that can work with the eateries, bars and retail outlets on location. It tracks usage and aggregates data for the casino’s rewards management team. There also are built-in marketing, couponing and texting features that can inform diners of gaming specials when they are on property.

Management can access or change the information and configuration, securely, from anywhere, 24 hours a day, seven days a week, at no extra fee.

According to the American Gaming Association Survey of Casino Entertainment,  65 percent of all visitors tend to leave the property to eat. The SkyWire integrated system will act as a sort of plug, keeping gamers spending, and increasing profits in gaming, food, beverage and retail.

For more information, visit skywire.com.