PokerStars is partnering with London’s new Hippodrome casino to open a PokerStars-branded poker room at the Leicester Square venue.
PokerStars has taken an equity investment in the Hippodrome as part of the agreement, and will also provide poker games for a future Hippodrome online casino site.
In a related deal, the Hippodrome is partnering with Microgaming for the provision of online software for games run within the casino as part of a three-way joint venture, with PokerStars providing the poker and Microgaming the casino games under the Hippodrome brand.
The famed Hippodrome, the site of 100 years of London entertainment attractions, was reopened three months ago after a £40 million renovation. It now features a 90,000-square-foot casino on three levels, a two-tier smoking terrace, a cabaret theater, five bars and a restaurant.