GGB is committed to providing updated news and analysis on our weekly news site, GGBNews.com.

PokerStars Coming to London

Wed, Oct 24, 2012

Company to open first land-based poker room

PokerStars Coming to London

PokerStars is partnering with London’s new Hippodrome casino to open a PokerStars-branded poker room at the Leicester Square venue.

PokerStars has taken an equity investment in the Hippodrome as part of the agreement, and will also provide poker games for a future Hippodrome online casino site.

In a related deal, the Hippodrome is partnering with Microgaming for the provision of online software for games run within the casino as part of a three-way joint venture, with PokerStars providing the poker and Microgaming the casino games under the Hippodrome brand.

The famed Hippodrome, the site of 100 years of London entertainment attractions, was reopened three months ago after a £40 million renovation. It now features a 90,000-square-foot casino on three levels, a two-tier smoking terrace, a cabaret theater, five bars and a restaurant.

 

 

    Recent Feature Articles

  • Your Friend, Everi

    The supplier’s quest to raise all tides and all boats.

  • Gambling on the Mediterranean

    There are more gaming options in the region than expected, but things are about to change with massive projects planned for Greece and the Emirates

  • Threat or Opportunity?

    Gaming in the metaverse will look different than today’s gaming, but will it add value to the existing gaming companies, attract more players and pass regulatory scrutiny?

  • A Force in Sports Betting

    The third annual Bet Bash was designed by founder Gadoon “Spanky” Kyrollos to make gamblers better at wagering on sports

  • Problem Gambling Treatments Gain Ground

    Problem gambling wasn’t classified as a psychiatric disorder until 1980, but treatments are evolving and becoming more effective