Unable to break into New Jersey’s online poker market, Betfair has decided to go the less-talked-about route and focus on slots and table games.
The company announced it will no longer offer online poker in the state and ceased poker games on December 1.
Betfair is the second site to stop offering poker in New Jersey after Ultimate Bet left the state entirely. The state’s online poker market has been dominated by PartyPoker, BorgataPoker.com and WSOP.com.
Betfair’s poker revenue, meanwhile, has been almost non-existent despite offering what was seen as an attractive “rakeback” and rewards and bonus system.
However, slots and tables games have proven lucrative for several sites.