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Past Experience Driving Future Results


Ongoing regulatory change across the U.S. is driving some of the iGaming industry’s strongest opportunities for expansion. Selecting a partner with vast experience in driving growth across established and emerging markets can be central to maximizing that potential for casino operators. With a 23-year track record as an industry leader and innovator, along with an operator partner list covering 300-plus brands in 30 regulated markets, Playtech is uniquely positioned to drive clients’ business forward.

Playtech’s mission is to be the world’s most comprehensive betting and gaming provider, delivering industry-leading technology and content across all verticals, including sports betting, iCasino, live dealer, poker, bingo and brick-and-mortar electronic gaming machines. Playtech’s player account management (PAM) platform, IMS, built for the demands of the sector, is the backbone of its omnichannel product and services. The combination of a single player account and wallet allows players to seamlessly transition across games and platforms, allowing Playtech’s casino operator partners to optimize marketing spend, maximize cross-sell and conversion potential and leverage player loyalty and value.

As a world-leading sportsbook provider, Playtech is in the pole position to maximize the potential of the evolving markets in each state for its partners. With a sportsbook offering established in 20 regulated markets, backed by an award-winning PAM solution, Playtech can empower operators to deliver a full-service sportsbook from day one.

Playtech also is one of the world’s largest and most diverse online casino content developers, with eight global game content studios and a rapidly growing U.S. games portfolio. The company’s unparalleled selection of content incorporates both world-famous film and TV titles and original in-house brands, backed by industry-leading CRM and player management tools, empowering operators to create a fully tailored experience.

As a global leader in live dealer content and technology, Playtech delivers a real-life casino experience, built around world-class content and next-level entertainment, streaming 24/7. The company’s studios in Michigan, New Jersey and Pennsylvania bring the best-in-class technology and live games to North America for the first time, offering a unique opportunity for operators to tap into an area of immense potential.

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