Pinnacle Entertainment recently announced two executive leadership promotions. Carlos Ruisanchez has been promoted to president and chief financial officer and Ginny Shanks was named executive vice president and chief administrative officer.
With more than 15 years of gaming industry experience, Ruisanchez, who joined Pinnacle in 2008, previously served as executive vice president and chief financial officer. In his new position he will continue to be responsible for the company’s overall strategy and development activities, and also oversee the financial and administrative functions of the finance department.
Shanks joined Pinnacle in October 2010 and has more than 30 years of marketing and operations experience in the gaming industry. Previously she held the position of executive vice president and chief marketing officer. In her new position she will continue to be responsible for the company’s enterprise-wide marketing strategies, including the ongoing development of distinct brand positioning for its gaming entertainment properties and overall branding strategies, database marketing efforts and continued evolution of the mychoice guest loyalty program.