GGB is committed to providing updated news and analysis on our weekly news site, GGBNews.com.

Pinnacle Promotes Ruisanchez and Shanks

Pinnacle Promotes Ruisanchez and Shanks

Pinnacle Entertainment recently announced two executive leadership promotions. Carlos Ruisanchez has been promoted to president and chief financial officer and Ginny Shanks was named executive vice president and chief administrative officer.

With more than 15 years of gaming industry experience, Ruisanchez, who joined Pinnacle in 2008, previously served as executive vice president and chief financial officer. In his new position he will continue to be responsible for the company’s overall strategy and development activities, and also oversee the financial and administrative functions of the finance department.

Shanks joined Pinnacle in October 2010 and has more than 30 years of marketing and operations experience in the gaming industry. Previously she held the position of executive vice president and chief marketing officer. In her new position she will continue to be responsible for the company’s enterprise-wide marketing strategies, including the ongoing development of distinct brand positioning for its gaming entertainment properties and overall branding strategies, database marketing efforts and continued evolution of the mychoice guest loyalty program.

    Recent Feature Articles

  • Funding the Future

    Gary Ellis’ vision of a cashless casino ecosystem with Marker Trax and Koin

  • Age of the ETG

    Electronic table games have grown from simple automated roulette machines into a genre that is steeped in innovation.

  • Online in Ontario

    Stakeholders deem Ontario a success, but also a work in progress.

  • Mixing It Up

    Developing slot floor strategies for emerging markets.

  • Gaming & Diversity: Staying the Course

    DEI has encountered big resistance of late. Here’s how gaming companies continue to build a fairer workplace.