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Penn National Picks Bally Systems

Slot and system manufacturer Bally Technologies announced it has signed a contract with Penn National to provide its ACSC slot management system and an array of marketing and bonusing technology to Penn National’s three casino properties currently in development, as well as the Empress Casino in Joliet, Illinois.

Penn National has selected the Bally system for its three pending casino openings—the Hollywood Casino Perryville in Maryland, slated to open this fall; and the first two casino in Ohio, Hollywood Casino Columbus and Hollywood Casino Toledo. In addition to the new properties, Penn will replace a competitor’s system at the Empress Casino Hotel in Chicagoland.

“We are very pleased to be entering into an agreement with Bally,” said Tom Beauchamp, chief information officer for Penn National.  

“It is both reassuring and rewarding that Penn National recognizes our long-term commitment to systems and our technology vision for the future,” said Richard Haddrill, CEO of Bally Technologies. “Penn is a very experienced and knowledgeable operator, and it is very gratifying that they chose Bally. It is important to us that Penn selected us not just for the new casinos, but also to add value to their newly remodeled Empress Casino. For Bally, this validates our commitment to add value to new and existing products and businesses.”

Building on the core functionality of the ACSC system for slot monitoring, casino accounting and hotel functions, Penn has selected Bally’s hardware and software for player development to track, reward and retain players and build a comprehensive patron database for marketing.

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