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Paul Gordon

Senior Vice President of Sales, Rymax Marketing

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Higher gas prices and inflation are bound to hit the casinos at some point. So how do you show your customers you care about them and want them to continue to come to your casino? Paul Gordon, the senior vice president of sales for Rymax Marketing, gaming’s most successful gifting agency, says that gas cards don’t work. When casinos considering the kinds of gifts to give to their players, Gordon believes that it takes a lot of research and understanding your player base. He spoke with GGB Publisher Roger Gros via Zoom from his office in New Jersey in July.

Roger Gros is publisher of Global Gaming Business, the industry's leading gaming trade publication, and all its related publications. Prior to joining Global Gaming Business, Gros was president of Inlet Communications, an independent consulting firm. He was vice president of Casino Journal Publishing Group from 1984-2000, and held virtually every editorial title during his tenure. Gros was editor of Casino Journal, the National Gaming Summary and the Atlantic City Insider, and was the founding editor of Casino Player magazine. He was a co-founder of the American Gaming Summit and the Southern Gaming Summit conferences and trade shows. He is the author of the best-selling book, How to Win at Casino Gambling (Carlton Books, 1995), now in its fourth edition. Gros was named "Businessman of the Year" for 1998 by the Greater Atlantic City Chamber of Commerce, and received the Lifetime Achievement Award from the American Gaming Association in 2012.