PartyGaming plans to spend more on marketing in France in an effort to make its poker business there profitable in 2011. The company could find help in the effort from its French partner, PMU, which recently launched its own poker operation.
PMU formerly held the monopoly on wagering on horseracing in France. The powerful company with its popular betting formats consistently outsold France’s monopoly lottery operator, Francaise des Jeux.
PartyGaming has reported acquisition costs of more than €200 per player. However, the company says those costs are coming down.
Meanwhile, Ladbrokes has announced that it will not be entering the French market. The reason given is the requirement to pay a value added tax.