A research report issued in 2014 in Australia may have some significant applications to the future of sports betting in North America. “Promotion of gambling and live betting odds during televised sport: Influences on gambling participation and problem gambling” was produced by Professor Nerilee Hing and Dr. Matthew Lamont from the Centre for Gambling Education and Research, at Southern Cross University, and Dr. Peter Vitartas, of Business, Economics and Law, from LaTrobe University. The three researchers conducted surveys of gamblers with many interesting results. At top, sports bettors were asked to indicate how many different sports betting companies they had accounts with during the last 12 months. Of the 95 participants who reported betting on sports, 64.2 percent had at least one account with a sports betting company. Those 95 sports bettors were asked how they made those bets via three different channels: internet (computer, smartphone, tablet or digital TV), telephone, or land-based venue (betting shop, pub, club, casino, etc.). Among the 95 sports bettors, on average, 45.8 percent of all sports betting was made via the internet, 42.4 percent at a land-based venue, and 11.8 percent over the telephone.